Managing destination image for potential gulf countries tourists via communication effects assessment: The case of Malaysia

• المؤلفون الرئيسيون: Kasim, Azilah, Alfandi, Ashraf
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Malaysia Sarawak 2014
• الموضوعات: GV Recreation Leisure
• الوصول للمادة أونلاين: http://repo.uum.edu.my/18862/1/IJBS%2015%203%202014%20503-518.pdf; http://repo.uum.edu.my/18862/; http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/41-vol-15-no-3-2014/237-managing-destination-image-for-potential-gulf-countries-tourists-via-communication-effects-assessment-the-case-of-malaysia

This study responds to the call for more empirical evidence and theoretical framework for tourism destination consumer based brand equity (CBBE), and for more effort to link marketing communication (MC) as information sources on destination awareness and image across different fields. Using Malaysia...