Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency
Various studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television.However, to the best of the researchers’ knowledge, none of the impulse purchase model is dedicated towards impulse purchase tendency...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Asian Research Publishing Network (ARPN)
2015
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/18657/1/ARPN%20JEAS%2010%203%202015%201427-1437.pdf http://repo.uum.edu.my/18657/ http://www.arpnjournals.com/jeas/research_papers/rp_2015/jeas_0215_1612.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|