Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency
Various studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television.However, to the best of the researchers’ knowledge, none of the impulse purchase model is dedicated towards impulse purchase tendency...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Asian Research Publishing Network (ARPN)
2015
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/18657/1/ARPN%20JEAS%2010%203%202015%201427-1437.pdf http://repo.uum.edu.my/18657/ http://www.arpnjournals.com/jeas/research_papers/rp_2015/jeas_0215_1612.pdf |
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