Interactive persuasive learning for the elderly: a conceptual model

• Main Authors: Zulkifli, Abdul Nasir, Ahmad, Mazida, Abu Bakar, Juliana Aida, Che Mat, Ruzinoor, Mohamed Noor, Nurtihah
• Format: Article
• Language: English
• Published: Serials Publications 2016
• Subjects: L Education (General)
• Online Access: http://repo.uum.edu.my/18624/1/Interactive%20Persuasive%20Learning%20for%20the%20Eelderly%20A%20Conceptual%20Model.pdf; http://repo.uum.edu.my/18624/; http://www.serialsjournals.com/prices.php?journals_id=40

Interactive media technology promotes self-directed and active learning approaches and has the capability to foster the learning process. Furthermore, the emergence of persuasive technology has increased the application of interactive media in learning in a variety of ways. Persuasive technology can be implemented in the design and development of a computer application that can persuade users to change their attitudes and behaviours so as to accelerate the learning process. The aim of this paper is to develop a conceptual model of an interactive persuasive learning system to encourage the elderly to use a computer application for learning. Based on a review of the related literature on persuasive technology and interactive media, a conceptual model is developed. The proposed conceptual model will be helpful in the design and development of an interactive media system that encourages engagement in learning processes among the elderly.