Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay

• Main Authors: Saedon, Muhammad Abdul Malik, Ab Salam, Sobihatun Nur, Shaari, Nassiriah
• Format: Article
• Language: English
• Published: Discovery Publication 2016
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/18573/1/IJA%206%2017%20%202016%20%2034-47.pdf; http://repo.uum.edu.my/18573/; http://discoveryjournals.com/arts/current_issue/v6/n17/A3.pdf

Malaysia Homestay Industry plays an important role in helping Malaysia government to continue to sustain even to increase the country’s economy. Even though this industry brings a great value, but there are many issues and challenges exist that can affect the economy sustainability. In order to prove that the raising issues and challenges exist, this paper will presents investigation which is involve two preliminary studies that were conducted in Kedah Homestay Industry.These preliminary studies also investigated the issue of advertising use among homestay operators.This advertising issue is important to be studied in helping homestay industry’s brand remains relevant to confront with the issue of competition.In Malaysia, advertising through various media is becoming increasingly important and it promises a good benefit for homestay operators in term of advertising and promotion. Using both traditional and social media advertising, homestay operators can spread homestay advertisement over the world.