Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
Attitude towards advertising, its antecedent and outcome are well documented in advertising literature.Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...
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Universiti Putra Malaysia
2015
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my.uum.repo.184922016-08-08T08:45:32Z http://repo.uum.edu.my/18492/ Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM Ting, Hiram Chuah, Chin Wei Chuah, Jacky Memon, Mumtaz Ali Yaacob, Yusman HC Economic History and Conditions Attitude towards advertising, its antecedent and outcome are well documented in advertising literature.Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is done to attest the dimensionality of belief factors in explaining attitude and intention towards advertising in the developing markets. Consequently, misspecification of model and omission of measures due to deficiencies in analysis may likely lead to irrelevant conclusion to knowledge and practices. Hence, the present study is aimed to revisit the belief-attitude-intention model in advertising research using two-stage approach in PLS-SEM. Belief factors are constructed as formative measurement to form personal and societal belief factors in higher order component model. Questionnaire-based survey was administered at universities in Malaysia and 347 respondents were subsequently sampled.The findings show that attitude of Malaysian young consumers towards advertising is formed by both positive and negative beliefs. In particular, personal belief factors are found to have greater impact on their attitude and intention than societal belief factors. Universiti Putra Malaysia 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/18492/1/IJEM%202015%20150-170.pdf Ting, Hiram and Chuah, Chin Wei and Chuah, Jacky and Memon, Mumtaz Ali and Yaacob, Yusman (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170. ISSN 1823 - 836X http://econ.upm.edu.my/ijem/vol9no2/Paper%209%20Attitute%20toward%20advertising.pdf |
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HC Economic History and Conditions Ting, Hiram Chuah, Chin Wei Chuah, Jacky Memon, Mumtaz Ali Yaacob, Yusman Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
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Attitude towards advertising, its antecedent and outcome are well documented in advertising literature.Moreover, the theory of reasoned action is often used to support the relationships between
belief, attitude and intention towards advertising, especially in the western context. However, little is done to attest the dimensionality of belief factors in explaining attitude and intention towards advertising in the developing markets. Consequently, misspecification of model and omission of measures due to deficiencies in analysis may likely lead to irrelevant conclusion to knowledge and practices. Hence, the present study is aimed to revisit the belief-attitude-intention model in advertising research using two-stage approach in PLS-SEM. Belief factors are constructed as formative measurement to form personal and societal belief factors in higher order component model. Questionnaire-based survey was administered at universities in Malaysia and 347 respondents were subsequently sampled.The findings show that attitude of Malaysian young consumers towards
advertising is formed by both positive and negative beliefs. In particular, personal belief factors are found to have greater impact on their attitude and intention than societal belief factors. |
format |
Article |
author |
Ting, Hiram Chuah, Chin Wei Chuah, Jacky Memon, Mumtaz Ali Yaacob, Yusman |
author_facet |
Ting, Hiram Chuah, Chin Wei Chuah, Jacky Memon, Mumtaz Ali Yaacob, Yusman |
author_sort |
Ting, Hiram |
title |
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
title_short |
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
title_full |
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
title_fullStr |
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
title_full_unstemmed |
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM |
title_sort |
revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using pls-sem |
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Universiti Putra Malaysia |
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2015 |
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http://repo.uum.edu.my/18492/1/IJEM%202015%20150-170.pdf http://repo.uum.edu.my/18492/ http://econ.upm.edu.my/ijem/vol9no2/Paper%209%20Attitute%20toward%20advertising.pdf |
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