Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

• 主要な著者: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
• フォーマット: 論文
• 言語: English
• 出版事項: Petra Christian University 2007
• 主題: LB2300 Higher Education
• オンライン･アクセス: http://repo.uum.edu.my/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf; http://repo.uum.edu.my/181/; http://puslit2.petra.ac.id/ejournal/index.php/mar

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...