Relationship between entrepreneurial orientation, firm resources, SME branding and firm’s performance: is innovation the missing link?

• Main Authors: Haroon Hafeez, Muhammad, Mohd Shariff, Mohd Noor, Mad Lazim, Halim
• 格式: Article
• 語言: English
• 出版: Scientific Research Publishing Inc. 2012
• 主題: HB Economic Theory
• 在線閱讀: http://repo.uum.edu.my/18081/1/AJIBM%202012%202%20153-159.pdf; http://repo.uum.edu.my/18081/; http://doi.org/10.4236/ajibm.2012.24020

Innovation is regarded as an engine for driving economic growth.Innovation is considered equally important for the large enterprises as well as the Small and Medium Enterprises (SMEs).Role of innovation becomes of even greater importance in the context of the business environment of developing count...