The critical success factors of e-CRM implementation to small and medium enterprises

• 主要な著者: Ali, Zaman, Ishaya, Ishaku, Hassan, Haslinda
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/17523/1/09_ICoEC2015%2058-62.pdf; http://repo.uum.edu.my/17523/; http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/92-the-critical-success-factors-of-e-crm-implementation-to-small-and-medium-enterprises

Business entities around the globe are clamouring to catch up with the recent trend of the business world using information technology (IT) applications, such as Customer Relationship Management (CRM).For any business to reap the rewards of CRM initiatives, it has to have a proper plan for its impl...