The critical success factors of e-CRM implementation to small and medium enterprises

• المؤلفون الرئيسيون: Ali, Zaman, Ishaya, Ishaku, Hassan, Haslinda
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/17523/1/09_ICoEC2015%2058-62.pdf; http://repo.uum.edu.my/17523/; http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/92-the-critical-success-factors-of-e-crm-implementation-to-small-and-medium-enterprises

Business entities around the globe are clamouring to catch up with the recent trend of the business world using information technology (IT) applications, such as Customer Relationship Management (CRM).For any business to reap the rewards of CRM initiatives, it has to have a proper plan for its impl...