Investigating antecedents and consequences of corporate communication management

This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. This research also investigates the role of...

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Bibliographic Details
Main Author: Mohamad, Bahtiar
Format: Conference or Workshop Item
Language:English
Published: Universiti Utara Malaysia 2009
Subjects:
Online Access:http://repo.uum.edu.my/175/1/Investigating_Antecedents_and_Consequences_of_Corporate_Comm.pdf
http://repo.uum.edu.my/175/
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