Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience

Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and di...

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Bibliographic Details
Main Authors: Mohd Harif, Mohd Amy Azhar, Hoe, Chee Hee, Chin, Othman
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/17412/1/EMNet%20%2001-18.pdf
http://repo.uum.edu.my/17412/
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