Factors influencing destination loyalty of tourists at historic cities in Malaysia: A proposed model
Cultural heritage tourism in Malaysia is facing fierce competition in the Southeast Asia region as there are more new emerging cultural heritage destinations that have been recognized as UNESCO World Heritage Sites (WHS).The increase in competition can have an adverse impact on the tourist arrivals...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17068/1/7.pdf http://repo.uum.edu.my/17068/ |
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