Industry centre of excellence enhancing corporate social responsibility for local small and medium enterprises

• Main Authors: Ahmad, Hartini, Baharin, Shamsuddin, Abdullah, Syahrina, Abu Bakar, Lily Julienti
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/16993/1/18A.pdf; http://repo.uum.edu.my/16993/

The project is the kick-off from the Industry Centre Excellence in Wholesale and Retail championed by Universiti Utara Malaysia. Corporate Social Responsibility (CSR) is the commitment of business to contribute economic development, working with employees, their families, the local community and society at large to improve their quality of life.The aim of this paper is to report the assessment of the Innovative Collaboration for Knowledge Transfer (ICKT) in the CSR project for Small and Medium Enterprises' (SMEs') performance sustainability and identify the main barriers found in ICKT-CSR model.It was found, the ICKT-CSR is the modus operandi and catalyst for the wave of paradigm shift in the efforts. Furthermore, the findings showed that the project is carried-out to ensure the economic sustainability, which is a pattern of growth in utilizing the resources while nurturing the economy in order to meet both company and SMEs interest for a long-term.It is also to augment the hands-on of the real project among the students and interns who involved in the project. The model is beneficial to be adopted by many businesses to gallop into a global recognition for a CSR excellence of distinction with sustainability.