The antecedents of herbal product actual purchase in Malaysia

This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia.Actual purchase is considered to have a vital link to a business success.The study identified eight antecedents of consumer actual purchase such as intention, attitude, social in...

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Main Authors: Ismail, Sarina, Mohd Mokhtar, Sany Sanuri
格式: Article
语言:English
出版: Growing Science 2015
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在线阅读:http://repo.uum.edu.my/16895/1/12.pdf
http://repo.uum.edu.my/16895/
http://doi.org/10.5267/j.msl.2015.5.011
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