The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia

This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent v...

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書目詳細資料
Main Authors: Alotaibi, Badah Homuod, Al-Matari, Ebrahim Mohammed
格式: Article
語言:English
出版: Canadian Center of Science and Education 2015
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在線閱讀:http://repo.uum.edu.my/16783/1/26.pdf
http://repo.uum.edu.my/16783/
http://doi.org/10.5539/ass.v11n26p217
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