The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia

This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent v...

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Bibliographic Details
Main Authors: Alotaibi, Badah Homuod, Al-Matari, Ebrahim Mohammed
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:http://repo.uum.edu.my/16783/1/26.pdf
http://repo.uum.edu.my/16783/
http://doi.org/10.5539/ass.v11n26p217
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