The relationship between advertising and Muslim student's intention to visit kopitiams
Kopitiam is a traditional coffee shop mostly owned by Chinese in Malaysia. It has been re branded with a modern taste to fulfill the changing lifestyle of the Malaysian society.Thus, Kopitiam has been accepted as a Malaysian brand.Recently, a number of negative news were reported in the mass media h...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16740/1/13.pdf http://repo.uum.edu.my/16740/ |
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