The relationship between advertising and Muslim student's intention to visit kopitiams
Kopitiam is a traditional coffee shop mostly owned by Chinese in Malaysia. It has been re branded with a modern taste to fulfill the changing lifestyle of the Malaysian society.Thus, Kopitiam has been accepted as a Malaysian brand.Recently, a number of negative news were reported in the mass media h...
Saved in:
Main Authors: | , , |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/16740/1/13.pdf http://repo.uum.edu.my/16740/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|