Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits

Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed.The validated model...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Hamid, Norsiah, Ishak, Mohd Sobhi, Mohmad Yazam, Siti Syamsul Nurin
Format: Article
Language:English
Published: Texas Social Media Research Institute 2015
Subjects:
Online Access:http://repo.uum.edu.my/16736/1/10.pdf
http://repo.uum.edu.my/16736/
http://www.thejsms.org/index.php/TSMRI/article/view/101
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed.The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extra version, Conscientiousness, Agreeableness, Neurotic ism and Openness to Experience.