Image of Taiwan held by Malaysian Muslim tourists: Motivational factors influencing overall image evaluations
In the recent years, the Muslim international tourists market has become the focus of the tourism industries in the Asia Pacific. Taiwan has also noticed the potential of this market segment, and started promoting its tourism products to the international Muslim tourists. In order to promote Taiwan...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2014
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| Online Access: | http://repo.uum.edu.my/16575/1/7mmj18.pdf http://repo.uum.edu.my/16575/ http://mmj.uum.edu.my/index.php/current-issues |
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