The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management

• المؤلفون الرئيسيون: Kareem, Olanrewaju, Aabdullateef, Aliyu Olayemi, Mukhtar, Sani Sanuri
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16308/1/12.pdf; http://repo.uum.edu.my/16308/

The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of li...