The use of a modified pairwise comparison method in evaluating critical success factors for community-based rural homestay programmes

• Main Authors: Md Daud, Shahidah, Ramli, Razamin, Mat Kasim, Maznah, Kayat, Kalsom, Abd Razak, Rafidah
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/15265/; http://doi.org/10.1063/1.4903634

Tourism industry has become the highlighted sector which has amazingly increased the national income level.Despite the tourism industry being one of the highest income generating sectors, Homestay Programme as a Community-Based Tourism (CBT) product in Malaysia does not absorbed much of the incoming...