The experiential aspect of rural home-stay among Chinese and Malay students using diary method

Tourism involving home-stays is one of the Malaysian government's key efforts to diversify its cultural tourism product.Tourists to the programme are adopted by their foster families experience a more traditional life in Malay villages.Using a diary method, this study examines the experiential...

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Bibliographic Details
Main Authors: Musa, Ghazali, Kayat, Kalsom, Thirumoorthi, Thinaranjeney
Format: Article
Published: Sage 2010
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Online Access:http://repo.uum.edu.my/15258/
http://doi.org/10.1057/thr.2009.26
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Summary:Tourism involving home-stays is one of the Malaysian government's key efforts to diversify its cultural tourism product.Tourists to the programme are adopted by their foster families experience a more traditional life in Malay villages.Using a diary method, this study examines the experiential aspects of home-stay holidays among domestic students in Kampung Lonek.A total of 19 diaries were content-analyzed using NVivo, which is a qualitative data analysis (QDA) computer software package produced by QSR International. Based on the findings, the home-stay experiential model is developed which explains the different phases of travel experience and their components.The on-site experience reveals three distinct dimensions: ‘environmental experience’, ‘activity, culture and knowledge experience’ and ‘human interaction experience’. The study discusses the differences between Chinese and Malay students in their home-stay experience. The article highlights its methodological, theoretical and managerial contributions.