Store loyalty, retail satisfaction and competitive resistance towards purchase intention

• 主要な著者: Ma’rof, Rabiatul Adawiyah, Nik Mat, Nik Kamariah, Rashid, Umi Kartini, Nasuredin, Juzaimi, Sanita, Fitriah
• フォーマット: 論文
• 言語: English
• 出版事項: Scientific & Academic Publishing Co. 2012
• 主題: HC Economic History and Conditions
• オンライン･アクセス: http://repo.uum.edu.my/14968/1/10.5923.pdf; http://repo.uum.edu.my/14968/; http://doi.org/10.5923/j.economics.20120001.16

This paper explores the factors that influence the consumers’ intentions towards purchasing behaviour.Specifically, the objective of this study is to determine the relationships between retail satisfaction, loyalty to the store and competitive resistance toward purchase intention among the staff of...