Store loyalty, retail satisfaction and competitive resistance towards purchase intention

• Main Authors: Ma’rof, Rabiatul Adawiyah, Nik Mat, Nik Kamariah, Rashid, Umi Kartini, Nasuredin, Juzaimi, Sanita, Fitriah
• Format: Article
• Language: English
• Published: Scientific & Academic Publishing Co. 2012
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/14968/1/10.5923.pdf; http://repo.uum.edu.my/14968/; http://doi.org/10.5923/j.economics.20120001.16

This paper explores the factors that influence the consumers’ intentions towards purchasing behaviour.Specifically, the objective of this study is to determine the relationships between retail satisfaction, loyalty to the store and competitive resistance toward purchase intention among the staff of...