Store loyalty, retail satisfaction and competitive resistance towards purchase intention

• المؤلفون الرئيسيون: Ma’rof, Rabiatul Adawiyah, Nik Mat, Nik Kamariah, Rashid, Umi Kartini, Nasuredin, Juzaimi, Sanita, Fitriah
• التنسيق: مقال
• اللغة: English
• منشور في: Scientific & Academic Publishing Co. 2012
• الموضوعات: HC Economic History and Conditions
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14968/1/10.5923.pdf; http://repo.uum.edu.my/14968/; http://doi.org/10.5923/j.economics.20120001.16

This paper explores the factors that influence the consumers’ intentions towards purchasing behaviour.Specifically, the objective of this study is to determine the relationships between retail satisfaction, loyalty to the store and competitive resistance toward purchase intention among the staff of...