Internet Nation: Identifying relevant factors for developing the business - to - consumer internet transactional space among Malaysian college students

• Main Authors: Yusof, Norhafezah, Walters, Timothy
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/14736/1/Norhafezah.pdf; http://repo.uum.edu.my/14736/

This study was a point- in- time benchmark of online shopping behaviour of mostly postgraduate college students in Malaysia designed to measured progress towards the e-commerce goals articulated in Vision 2020.Using an online convenience of 244 student students from three tertiary institutions, the...