An analysis of complaints management in the Malaysian business sector
Customer complaints and compliments are useful performance indicators of a business enterprise. They are feedback that reveals quite the usual and also the unusual character of the business. Customers that are aggrieved and dissatisfied however tend not to file or voice their complaints because of...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14656/1/8.pdf http://repo.uum.edu.my/14656/ http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings |
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