A novel peer-to-peer personalized advertising framework using ad hoc wireless communication
The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce).In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as advert...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14632/1/24.pdf http://repo.uum.edu.my/14632/ http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings |
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| Summary: | The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce).In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as advertising a product advertisement or a service advertisement to the mobile users via wireless network.This paper discusses some issues in mobile advertising and proposes a framework for mobile advertising using peer-to-peer ad hoc wireless
communications. |
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