The use of e-business in the agriculture sector: A comparative case study of the Malaysian palm oil industry and the Australian input industry

• Main Author: Chamhuri, Norshamliza
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/14344/1/ICoEC-1b3.pdf; http://repo.uum.edu.my/14344/; http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings

E-commerce and e-business have been suggested as a key strategy in the new millennium.Though e-business is not something new, firms in the Malaysian palm oil industry can be labeled as traditional firms due to passive approach in utilising e-business.Why is this happening? What went wrong? This paper attempts to review the use of e-business in the Malaysian palm oil industry in the face of globalisation.A case study is presented to compare the utilisation of e-business between a firm from the Malaysian palm oil industry and a firm from the Australian input industry.The recommendations of this study are to learn from the success of the Australian experience.