Antecedents of marketing integration in cross-border mergers and acquisitions
Purpose – The purpose of this paper is to examine operational-level implementation issues regarding mergers and acquisitions (M&As) in general, and resource combination and integration at the functional marketing level in particular. Design/methodology/approach – The paper introduces four facto...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14137/1/IMR-07.pdf http://repo.uum.edu.my/14137/ http://doi.org/10.1108/IMR-07-2014-0211 |
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