Malaysian Y generation consumer research: Does gender and technology literacy affirmative towards e-commerce activities?
The last two decades have experienced rapid expansion of information and communication technology.This wide application of internet stated its influence on attitude and adoption of internet among various generations.The generation Y which is " the millennial generation " , are the major on...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Foundation for Research & Development
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14016/1/J6%2812%291.pdf http://repo.uum.edu.my/14016/ http://www.ifrnd.org/Research%20Papers/J6(12)1.pdf |
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