The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system
This study examines the ability and application of the theory of reasoned action TRA in explaining the use of banking system in Yemen.It investigates the impact of two theoretical variables attitude and subjective norms, using a sample consists of university students, on individuals' intention...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13974/1/f10.pdf http://repo.uum.edu.my/13974/ http://dx.doi.org/10.1504/IJBIS.2014.057967 |
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