Kajian kesediaan penerimaan teknik SRI dalam kalangan petani luar bandar menggunakan pendekatan model teori tingkahlaku yang dirancang

• Main Authors: Othman, Zakirah, Mat Yamin, Fadhilah, Yaacob, Noorulsadiqin Azbiya, Che Ali, Nurul Huda
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/13960/1/B.PDF; http://repo.uum.edu.my/13960/; http://www.ukm.my/fep/perkem/

Changing nature of the community to the new practice has their own episodes.From a management perspective, these changes will involve awareness and technology readiness.Therefore, this study was conducted to examine the theory of planned behavior in influencing the willingness of farmers in Kampung Lentan, Sik to change using SRI techniques in rice cultivation.This study employed an exploratory study.Data were collected through observation and interviews.The findings of this study show, the respondents have intention to practice SRI, where attitudes, subjective norms, and perceptions of behavioural control factors influencing the readiness of respondents.This finding of this study will provide guidance to researchers and other agencies to plan continuity programs related to rural farmers.