Exploring consumer-brand relationship value in hospitality brand social networking sites

• Main Authors: Ngelambong, A., Omar, M.W., Azmi, A., Anuar, J., Zainol, N.
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/13333/1/50.pdf; http://repo.uum.edu.my/13333/; http://www.thic-uum.com/

Over the past few years, social networking sites are increasingly popular in the area of relationship marketing.It provides the opportunity for brand marketers to extend relationship with their potential and existing consumers in the virtual environment.Still, little research has been done to exami...