The use of importance-performance analysis approach in evaluating Penang National Park
Penang National Park has been listed as one of the eco-tourism destination in Malaysia. In tourism management, importance-performance analysis (IPA) has been used as part of quality management. The objective of this research paper was to use importance–performance analysis (IPA) to examine the perf...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13311/1/29.pdf http://repo.uum.edu.my/13311/ http://www.thic-uum.com/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|