The impact of celebrity tourism on the Thai tourism industry: A study based on Noom Sornram Theappitak's Chinese fans behaviors that contributed to Thai celebrity tourism

• Main Authors: Yong, L., Phongpanichanan, C.
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/13301/1/19.pdf; http://repo.uum.edu.my/13301/; http://www.thic-uum.com/

Following the Korean culture so called 'Korean wave' has been successfully populated in many Asian countries, Thai entertainments are beginning to appear in the TV programmes in mainland China and has rapidly taken airtime in some of the provinces in mainland China. It has created initial Thai wave' among the mainland Chinese audience.However, though there are substantial studies done for Western film culture influences and the Korean culture influences, very limited studies have been done on Thailand film/TV drama influences on the behavior of the mainland Chinese behavior towards Thai tourism industry.This research is using the qualitative research methodology to examine the impact of Thai celebrity Noom Sornram‘s Chinese fans behavior that contributed to Thai tourism industry. The study provides methodological contributions as well as explores the potential of celebrity tourism to be developed in Thailand.