Theoretical approach of measuring the image of Malaysia as a travel destination
The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aim...
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2014
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my.uum.repo.132942015-03-05T07:24:34Z http://repo.uum.edu.my/13294/ Theoretical approach of measuring the image of Malaysia as a travel destination Yusof, Noor Suhaila G Geography (General) The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aims to make a contribution by extending the Echtner and Ritchie‘s (1991, 1993) approach to measure the destination image of Malaysia. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/13294/1/11.pdf Yusof, Noor Suhaila (2014) Theoretical approach of measuring the image of Malaysia as a travel destination. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia. http://www.thic-uum.com/ |
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Universiti Utara Malaysia |
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UUM Library |
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Institutional Repository |
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Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
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http://repo.uum.edu.my/ |
| language |
English |
| topic |
G Geography (General) |
| spellingShingle |
G Geography (General) Yusof, Noor Suhaila Theoretical approach of measuring the image of Malaysia as a travel destination |
| description |
The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aims to make a contribution by extending the Echtner and Ritchie‘s (1991, 1993) approach to measure the destination image of Malaysia. |
| format |
Conference or Workshop Item |
| author |
Yusof, Noor Suhaila |
| author_facet |
Yusof, Noor Suhaila |
| author_sort |
Yusof, Noor Suhaila |
| title |
Theoretical approach of measuring the image of Malaysia as a travel destination |
| title_short |
Theoretical approach of measuring the image of Malaysia as a travel destination |
| title_full |
Theoretical approach of measuring the image of Malaysia as a travel destination |
| title_fullStr |
Theoretical approach of measuring the image of Malaysia as a travel destination |
| title_full_unstemmed |
Theoretical approach of measuring the image of Malaysia as a travel destination |
| title_sort |
theoretical approach of measuring the image of malaysia as a travel destination |
| publishDate |
2014 |
| url |
http://repo.uum.edu.my/13294/1/11.pdf http://repo.uum.edu.my/13294/ http://www.thic-uum.com/ |
| _version_ |
1644281144677498880 |
| score |
13.15806 |