An analysis of youth perception on women in a Malay romance film
The Malaysian film industry experienced trends driven by commercialization to cater to the growing Malay market.The need for audience pull for deteriorating Malay films created a shortage in plot diversity, resulting in stereotyped lead female roles to satisfy social expectations of a “traditional M...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13065/1/pro63.pdf http://repo.uum.edu.my/13065/ http://dx.doi.org/10.1016/j.sbspro.2014.10.316 |
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