Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs

• Main Authors: Abdullah, Aida Nasirah, Husain, Kalthom, Bokhari, Mohamad, Jano, Zanariah, Kamarudin, Mohd Fauzi, Md Saad, Mohd Shamsuri
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/13008/1/pro11.pdf; http://repo.uum.edu.my/13008/; http://dx.doi.org/10.1016/j.sbspro.2014.10.269

Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action.The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose.