The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse
Recently, the effects of advertising campaigns are not only by increasing sales revenues but by something even more important in the long run – brand equity.Brand equity is currently one of the most sought after field of research. Meanwhile, considerable efforts have been put into studying online ad...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Elsevier Ltd.
2014
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/13000/1/pro5.pdf http://repo.uum.edu.my/13000/ http://dx.doi.org/10.1016/j.sbspro.2014.10.263 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|