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How do non-profit organizations in Libya adopt and use social media to communicate with the society

Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through...

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Main Authors: Attouni, Mohamed Aabeid Khalfalla, Mustaffa, Che Su
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
P Philology. Linguistics
T Technology (General)
Online Access:http://repo.uum.edu.my/12999/1/pro4.pdf
http://repo.uum.edu.my/12999/
http://dx.doi.org/10.1016/j.sbspro.2014.10.262
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spelling my.uum.repo.129992016-04-28T02:42:58Z http://repo.uum.edu.my/12999/ How do non-profit organizations in Libya adopt and use social media to communicate with the society Attouni, Mohamed Aabeid Khalfalla Mustaffa, Che Su P Philology. Linguistics T Technology (General) Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/12999/1/pro4.pdf Attouni, Mohamed Aabeid Khalfalla and Mustaffa, Che Su (2014) How do non-profit organizations in Libya adopt and use social media to communicate with the society. Procedia - Social and Behavioral Sciences, 155. pp. 92-97. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.262 doi:10.1016/j.sbspro.2014.10.262
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
T Technology (General)
spellingShingle P Philology. Linguistics
T Technology (General)
Attouni, Mohamed Aabeid Khalfalla
Mustaffa, Che Su
How do non-profit organizations in Libya adopt and use social media to communicate with the society
description Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook.
format Article
author Attouni, Mohamed Aabeid Khalfalla
Mustaffa, Che Su
author_facet Attouni, Mohamed Aabeid Khalfalla
Mustaffa, Che Su
author_sort Attouni, Mohamed Aabeid Khalfalla
title How do non-profit organizations in Libya adopt and use social media to communicate with the society
title_short How do non-profit organizations in Libya adopt and use social media to communicate with the society
title_full How do non-profit organizations in Libya adopt and use social media to communicate with the society
title_fullStr How do non-profit organizations in Libya adopt and use social media to communicate with the society
title_full_unstemmed How do non-profit organizations in Libya adopt and use social media to communicate with the society
title_sort how do non-profit organizations in libya adopt and use social media to communicate with the society
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/12999/1/pro4.pdf
http://repo.uum.edu.my/12999/
http://dx.doi.org/10.1016/j.sbspro.2014.10.262
_version_ 1644281058517057536
score 13.211869

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