The influence of service quality of mobile phone on customer satisfaction in Malaysia: A students’ feedback survey
The study examines the student’s satisfaction of the quality of services rendered by mobile phone service provider in Malaysia.A cross-sectional survey was conducted using 342 postgraduate students of Universiti Utara Malaysia main campus at Sintok.The result reveals that tangibility was the most im...
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主要な著者: | , , |
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フォーマット: | 論文 |
言語: | English |
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Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2011
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オンライン・アクセス: | http://repo.uum.edu.my/12714/1/The_I.pdf http://repo.uum.edu.my/12714/ http://imbre.uum.edu.my/index.php/publication |
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