Information source, information channels and information choice: The mediating effect of personal characteristics
Although a strong relationship has been established between information source, information channels and information choice strategies, however, a mediator is required to further explain why or how the independent variables (information source and information channels) predict the dependents variabl...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12080/1/PID93.pdf http://repo.uum.edu.my/12080/ http://www.icoci.cms.net.my/proceedings/2013/TOC.html |
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| Summary: | Although a strong relationship has been established between information source, information channels and information choice strategies, however, a mediator is required to further explain why or how the independent variables (information source and information channels) predict the dependents variable (information choice strategy).As a result, the
collected data from 358 respondents of Arab tourists in Malaysia was analyzed through the regression analysis.Overall, the findings show
significant relationships between information source, information channels and information choice.The result further shows that personal characteristic significantly mediate the relationship between information source,
information channels and information choice. Hence, the study concludes that personal characteristic significantly explains the relationship between information source, information channels and information choice. Based on the findings obtained in this study, implications for the study and future
research including the limitations are discussed. |
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