Supply chain management in telecommunication industry: The mediating role of logistics integration

• Main Authors: Ahmad, Noraini, Mohd Saifudin, Adam
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/12005/1/1.pdf; http://repo.uum.edu.my/12005/; http://www.hiccob.uum.edu.my/index.php/conferences/ictom

Increase in the competitive environment in Telecommunication industry,customer demand for more cheap product with better quality service.Hence, Telecommunication companies need to operate efficiency for their supply chain management in order to perform the best performance.The supply chain management practice has mostly been analyzed as a strategy that to gain competitive advantage in business performance.Therefore,the purpose of this paper is to propose the structural relationship between the supply chain management practice and supply chain performance and whether this relationship is mediated by the logistics integration in the Telecommunication industry.The proposed framework expects to be tested using Statistical Package for Social Sciences (SPSS) 21th version for testing the measurement model and the data will be collected from companies in the Telco industry.The research is limited literature review and end with suggested future research.