Urgensi corporate social responsibility dalam praktik negara-negara
Corporate Social Responsibility (CSR)1 bukanlah merupakan sebuah konsep baru dalam dunia bisnis, baik pada level internasional maupun nasional.Philip Kotler mengatakan bahwa CSR hendaklah bukan merupakan aktivitas yang hanya merupakan kewajiban perusahaan secara formalitas, akan tetapi seharusnya m...
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Main Author: | Maskun, S.H. |
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Other Authors: | Mohd Noor, Nor Azlina |
Format: | Book Section |
Language: | English |
Published: |
UUM COLGIS Universiti Utara Malaysia
2009
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Subjects: | |
Online Access: | http://repo.uum.edu.my/1157/1/Maskun.pdf http://repo.uum.edu.my/1157/ |
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