A study on the acceptance of e-ticketing in Universiti Utara Malaysia bus service

• Main Authors: James, Stephanie Ann, Zulkifli, Abdul Nasir, Faisal Mohamed, Nur Fadziana
• Format: Conference or Workshop Item
• Language: English
• Published: 2008
• Subjects: HE Transportation and Communications
• Online Access: http://repo.uum.edu.my/11408/1/537-542-CR221.pdf; http://repo.uum.edu.my/11408/; http://www.kmice.cms.net.my/

The purpose of this study is to examine the level of acceptance by Multimedia Seminar TIV3073 students on the implementation of e- ticketing for Universiti Utara Malaysia(UUM) bus service. E-ticketing is new in UUM as it only started in the second semester of 2006/07 session by the bus service provider, Unic Symbol Business Sdn Bhd. The method used is survey and the instrument is a set of questionnaire.The questionnaire addresses the overall users’ satisfaction towards this system, users perception in terms of acceptance and also suggestions to further enhance the system.In measuring the acceptance level, four constructs were used which include User Satisfaction (US), Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Perceived System Performance (PSP).This study indicates that the overall acceptance level is low which is between the range of 2.00 to 2.50 from a scale of 5.00