Brand loyalty as a mediator of the relationship between brand trust and brand performance

• Main Authors: Mohd Shariff, Mohd Noor, Setyawati, Sri Murni, Anindita H., Kristina
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2012
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/11000/1/CR168.pdf; http://repo.uum.edu.my/11000/; http://www.kmice.uum.edu.my

The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was u...