Active view agents for personalized e-commerce applications

• Main Authors: Sakulwong, K., Sunetnanta, T.
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2003
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://repo.uum.edu.my/1018/1/K._Sakulwong.pdf; http://repo.uum.edu.my/1018/; http://jict.uum.edu.my

Giving the right information to the right person at the right time is one of the main factors contributing to the success of e-commerce applications. Existing applications of active views to e-commerce mostly generate application views based on user roles such as customers and vendors, so they cannot completely serve one-to-one marketing. Furthermore, the data controlled by the existing applications is limited to those retrieved from databases, but not includes other web contents such as pictures, descriptive information and hyperlinks. In addition, the integration of active views to existing e-commerce applications still presents some difficulties in tackling with heterogenity. This work presents a model of Active View Agents System (AVAS), built based on a co-performance model of multi-agents, to resolve these problems.