The relationship of strategic improvisation, entrepreneurial marketing and social capital in the small-scale business performance and the moderating role of government support
Business performance has become a broad important area of study amongst social science researchers. Empirical outcomes in the literature suggest various influence factors that may stimulate the firm or organization performance. However, in the current challenging and uncertain business environment,...
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Format: | Thesis |
Language: | English English English |
Published: |
2022
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Online Access: | https://etd.uum.edu.my/9828/1/depositpermission_s901692.pdf https://etd.uum.edu.my/9828/2/s901692_01.pdf https://etd.uum.edu.my/9828/3/s901692_02.pdf https://etd.uum.edu.my/9828/ |
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